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Smarter Strategy: POSITIONING # 2.4

Choosing the Right Advertising and/or Media for Your Business

Step By Step Instructions
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In this strategy you will learn: (Again - you should have your market research completed before you do this strategy)
  • Marketing is not an expense ... unless it doesn't work!
  • There's more to choosing the media than price.
  • Why one time ads don't work and how you should approach your marketing
  • What the rules of the different media are
  • Frequency & TOMA - Top of the mind awareness
  • How to know if they will reach your target
  • If you can afford to do a full campaign in that media or not
  • Tracking Your Results
  • Your Marketing Campaign Calendar
  • Deciding when/how to repeat a campaign
Every Media has their own rules, you need to know if you can play by their rules or not!

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