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1.1: How to do Great Customer Based Marketing Link
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Administration
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2/21/2010
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One of the fastest ways to grow a small business is to have a proactive customer base marketing campaign to up-sell, cross sell, and generate referrals from your existing customers.
Whether your campaigns include a simple way to stay in touch so they know you appreciate their business or you develop a full blown campaign to get them to buy more and refer from you, customer based marketing is the best return you can get on your marketing dollars.
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2.1: Improve Your Customer Service Link
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Administration
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2/21/2010
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Your customer service strategies affect everything the customer experiences while doing business with you.
That experience determines whether the customer comes back to do business with you again and whether they refer business to you or not.
Learn how to create such an awesome buying experience that customer will not only come back but will become an advocate for your business.
If you need to improve your customer service methods this strategy will help.
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2.2: Performance Surveys Link
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Administration
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2/21/2010
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Performance surveys are a great way to stay in touch with your market wants and needs. You and your people will gain great insight into how you are doing from the customers perspective and identify areas you should work on improving to become the market leader. If staying ahead of the competition is important to you and you are open to feedback from your customers you should include this in your plan.
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3.1: Proven Techniques to Hire Great Employees Link
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Administration
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2/21/2010
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Hiring and keeping good employees is one of the toughest challenges small business owners have. If you intend hiring employees in the coming year this strategy will teach you proven techniques to improve your hiring skills.
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3.2: Create Accurate Job Descriptions Link
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Administration
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2/21/2010
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If you have employees or are planning on hiring, you need to create job descriptions. To learn how to develop accurate job descriptions and see samples of specific job descriptions, begin this strategy.
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3.3: Define Areas of Responsibility Link
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Administration
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2/21/2010
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Clearly defined areas of responsibility in your business allow people to stay more focused on the jobs they need to get done. It gives them a greater understanding of their role in the business and a greater appreciation for their co-workers roles and responsibilities. Begin defining the areas of responsibility now.
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3.4: Develop an Interview Plan Link
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Administration
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2/21/2010
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Conducting powerful telephone and in-person interviews is one of the most effective tools to identify a persons strengths and weaknesses before you hire them! If you are hiring people and you don't have an interview plan and script, begin the process now!
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3.5: Employee Policies and Procedures Handbook Link
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Administration
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2/21/2010
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If you have employees or intend hiring employees you must have an employee policies and procedures handbook. If you need to create an employee handbook or need to review your employee handbook, start this strategy.
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3.6: Develop and Improve Effective Payroll Methods Link
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Administration
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2/21/2010
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If you have employees or are hiring employees for the first time that may be time to review your payroll methods. Employee taxes and payroll procedures are complex part of the bookkeeping equation that often makes more sense for the small business owner to outsource to a quality payroll company. Start developing or improving your payroll methods with this strategy.
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3.7: Develop and Improve Employee Training Program Link
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Administration
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2/21/2010
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Having an employee training program allows employees to get up to speed faster, get it right the first time, and allows you to delegate more of the daily tasks to your employees. You cannot delegate a task until you have trained the employee how to do it. If you do not have an employee training program but have or are hiring employees, let's begin to initiate this strategy!
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3.8: Real World Team Building Link
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Administration
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2/21/2010
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To develop a team of people who are committed to growing your company you should include this strategy in your plan to learn about Total Quality Leadership. The process enrolls the entire team into the company's mission and values and improves the overall culture of the company.
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3.9: Management Techniques Link
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Administration
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2/21/2010
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4.1: Systematize Everything to Automate Business Link
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Administration
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2/21/2010
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Putting systems in place is much easier than you think and is the key to a smooth running business. If you want to get your business to the point where others can do the job instead of you, this is how to do achieve that.
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