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1.1: Develop Your Selling System Link
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Administration
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2/21/2010
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Having a step-by-step selling system will allow you to avoid prospects falling through the cracks, close more deals, and insure that you and your people are consistent in your selling techniques.
A system captures a proven method so you can duplicate and repeat it the same way every time. As an example, studies have shown, in a large corporation, that the sales of their Fortune 500 National Account Representatives started to decline after a year and a half because the more knowledge they gained about their products and prior applications, the fewer questions they started to ask new potential clients! Leaving out and skipping this critical step left buyers with the impression the representative didn't care about their circumstances and created a giant roller coaster in sales.
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1.2: Improve Your Sales Skills Link
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Administration
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2/21/2010
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If you are having meetings with prospects but they are not turning into customers, perhaps you need to work on improving your sales skills. There is no such thing as a born salesperson. Selling is a skill that can be learned by anyone.
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1.3: Sales Tracking with CRM Link
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Administration
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2/21/2010
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Havi9ng a good CRM (Customer Relationship management) program to help you track your sales and marketing results will make your life easier, your sales better and your clients happier ... every business should have some type of CRM program in today's market. It's not expensive, in fact we'll show you a free one that is awesome!
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2.1: Improve Your Printed Marketing Material Link
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Administration
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2/21/2010
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Your printed collateral pieces (including your business cards, brochure, letterhead, envelopes, rack cards, and/or any printed piece that you use to represent your company in meetings or presentations) all contribute to the success of your business. By taking the time to invest in quality marketing materials, you will experience increased sales.
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2.2: Improving Your Signage Link
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2/21/2010
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Signage is one of those strategies that is often under utilized by small business owners. If you have an opportunity to consider outdoor signs, indoor signs, automobile signs, or any type of signage you may want to include this strategy in your list.
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2.3: Create or Improve Your Website Link
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Administration
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2/21/2010
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With the Internet being such a powerful force in today's economy it is important for most small business owners to have a strong web presence. Your web site can be used not only to promote your business, but learn how to use your website to generate prospects, qualify leads, make sales online, and open new markets for your products or services.
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2.4: Develop Strategy for Trade Shows Link
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Administration
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2/21/2010
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When you know how to use them to your advantage, exhibiting at trade shows or business expositions can be an excellent way to generate qualified leads for your business. If you want to start doing Expos or want to improve the results you have been getting from the Expos or table top displays you invest in, you need to include this strategy in your plan.
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2.5: Marketing Through Speaking Engagements Link
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Administration
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2/21/2010
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Being recognized as an expert in your field gives strategic alliances and prospects confidence to do business and refer business to you. When conducted correctly you can turn an audience of suspects into qualified leads for your business. Whether you intend to be a Key Note Speaker or simply communicating your message at your networking groups, mastering our proven methods is key to your success.
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2.6: Networking Your Way to More Profits Link
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Administration
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2/21/2010
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Networking in a weekly networking group or your local Chamber of Commerce is a proven cost effective way to grow your business. To be effective you will need a plan as to how to develop business from these types of groups. Most small businesses can benefit greatly from this strategy.
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2.7: Email Campaigns that work! Link
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Administration
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2/21/2010
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Targeting email campaigns are a very cost effective way to stay on top of your clients and prospects. But there is a fine line between targeted campaigns and spam. Knowing how to use email effectively will help you generate more quality prospects and close more sales.
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2.8: Smart Direct Mail to Generate a Reaction! Link
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Administration
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2/21/2010
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Direct mail is the small business owners friend! Yes even in today's email crazy world! Learn how to use direct mail as a powerful marketing campaign.
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2.10: Social Media is here to stay - Get Involved Link
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Administration
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2/21/2010
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Powerful, or a complete waste of time? Mastering this new world of marketing will help you learn how to use the popular social media to get leads not just waste time. It's here to stay so either get involved, or get left behind!
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3.1: Pro-active Referral System Link
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Administration
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2/21/2010
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Which type of referral system do you have... Passive or Pro-Active? Successful business owners pro-actively seek out more referrals. Learn how in this strategy.
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4.1: Strategic Alliances for Automatic Referrals Link
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2/21/2010
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This one strategy could double or triple your business when implemented correctly. Businesses in every industry should have a pro-active system to generate more business from Strategic Alliances. We strongly encourage you to include this in your plan.
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