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1.1: Creating Your Strategy Action Plan Link
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Administration
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2/21/2010
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Your starting point is to create a strategy action plan to guide your success. The key is deciding which type of plan you need, and more importantly which type you will use to guide your success. By knowing what strategies you need to implement will keep you focused and on track to your goals.
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1.2: Mission, Vision, and Goals Link
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Administration
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2/21/2010
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What do you want your business to be known for? Where is your business going to be in 3,5, 10 years from how? What guiding principles will you use to run your business? This strategy will help you define or redefine your business mission, vision & goals.
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2.1: Market Research Phase 1 Link
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Administration
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2/21/2010
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If you intend to invest money and/or time into marketing or advertising your business this year then this is your starting point. By implementing our easy, low cost market research process you will identify your best target market, learn the best ways to reach them, know what headlines, features, benefits and special offers to use in your marketing to get results and eliminate trial and error marketing. We strongly encourage you to conduct market research before you "try" any future advertising or marketing.
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2.2: Market Research Phase 2 Link
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Administration
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2/21/2010
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With the information garnered from the first phase of market research, you should now know the demographics of your target market. The next phase focuses on some tips, ideas, and strategies that deal with how to best reach your target market.
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2.3: Create or Improve Your Marketing Message Link
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Administration
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2/21/2010
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Having a consistent theme and marketing message is the key to branding your company. Knowing what phrases your market will respond to and how to communicate those phrases will dramatically impact the results. Learn how to create your compelling marketing message in this powerful strategy.
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2.4: Choose the Right Advertising Link
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Administration
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2/21/2010
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With the hundreds of different advertising media available, it is vital that you make the right choices to reach your market. To insure you select the best strategies for your business and knowing the rules of the different media is key.
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2.5: Shopping the Competition Link
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Administration
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2/21/2010
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By shopping the competition you can learn exactly how you and your business compete in the market place. You will identify areas where you are better so you can market on that strength. You will be able to compare pricing, sales techniques, marketing, customer service and be more knowledgeable about your market place. Smart business owners know their competition. If you have never done this before and would like to know more about the competition then follow the instructions below to implement this powerful strategy.
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3.1: Time Maximization Link
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Administration
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2/21/2010
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There are 24 hours in every business owner's day! Yet some business owners seem to get more done in that time than others. If you feel like your business is running you instead of you running the business, where you are constantly chasing the clock and struggling to fit everything into your week, you need to improve your time management. Our time mapping process will give you control of your day/your life again.
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4.1: Price Point Link
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Administration
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2/21/2010
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Knowing how much to charge for your product or service is an integral part of your business plan. There is a direct correlation between how a customer perceived the value of what you offer and how much that customer is willing to spend. You should make it clear exactly what the client is getting for his/her money. There are several ways to price your product/service and doing so you attract the ideal demographic.
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4.2: Analyzing Financials Link
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Administration
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2/21/2010
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Successful business owners know their financial numbers. They know how to read their profit and loss statement, they understand how to read a balance sheet, and they have procedures as to how to use their financial reports to manage their business better. If you do not have a good handle on your financial numbers, your profit margins, your breakeven point, we strongly encourage you to begin this process. You cannot own a business without knowing your numbers.
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4.3: Cash Flow Projections Link
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Administration
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2/21/2010
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Cash flow budgeting and projections allow you to be more prepared for slower months or seasonal changes in your cash flow demands. To learn how to do cash flow budgeting and projections, initiate this strategy in your plan.
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4.4: Accounts Receivable and Collection Procedures Link
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Administration
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2/21/2010
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The operative word in "small business" is not "small" but rather "business"! Yes, many small business owners and entrepreneurs left better paying corporate jobs to strike out on their own, and, yes, that is admirable, but until someone makes a sale and the check clears the bank, you aren't in business. Having a good, reliable Accounts Receivable department and proper collection procedures in place will help you reap what you sow!
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